Field Guide
The creator-CPG launch checklist
Most creator products fail in 24 months. The survivors get these right.
← Posthype / Tagged
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Retail
Every story tagged Retail — the campaigns, platform shifts, and research that touch it.
Tagged Retail
4 storiesCPG & Snacks
Feastables and the economics of a creator snack empire
Reportedly nine figures in revenue. Is it a candy company, or an audience-arbitrage machine with a wrapper?
Beverage
Chamberlain Coffee's slow burn toward shelf space
Traded virality for distribution. The retail numbers say it's working.
Retail Deals
Why Target is courting YouTubers
Big-box retail wants built-in demand. We mapped the endcaps and the margins.