The correspondents behind Posthype. We report the money and mechanics of the creator economy — campaign economics, platform payouts, and the numbers that don't make the deck.
EPElliot is a co-founder of Influship, the creator-intelligence platform whose dataset powers Posthype's research. He writes about the business of influence from the data side — campaign economics, attribution, and the numbers that don't make the deck — drawing on a background in data science and marketing technology.
BHBrandon is a co-founder of Influship. He started the company because influencer marketing deserved better infrastructure than a spreadsheet — and he covers the plumbing of the creator economy for Posthype: the platforms, the payouts, and the deals reshaping who gets paid.