The trade desk for the creator economy.

Posthype / Guides
Guides

Guides

Evergreen, how-to field guides for the people who actually spend the budgets. We turn the recurring questions — how to read a metric, structure a deal, launch a product — into reference material you keep open in another tab. Built from the same dataset as our research, written to be used, not skimmed.

Field Guide
Lead story

Clipping Pays Up to $5 per 1,000 Views. The Disclosure Has to Travel With Every Post

Clip Tech says brands pay clippers up to $5 per 1,000 views, while FTC guidance still requires each paid endorsement to disclose the material connection where viewers will see it.

By Elliot Padfield 6 min
Filter

Latest in Guides

2 stories
Field Guide

What Is Creator Clipping? How Brands Turn One Video Into Hundreds of Posts

The marketer's guide to clipping campaigns, pay-per-view creator rewards, platforms like Content Rewards, Whop, Vyro, and Mainstage, and the checks that keep cheap reach from becoming bad media.

By Elliot Padfield 6 min
Field Guide

Substack Keeps 10%, but a $5 Sub Loses 20% Before Apple Touches It

A $5/month Substack subscriber nets the writer $4.01 — and an iOS sign-up in year one stacks Apple's 30% on top of that.

By Brandon Huang 7 min
// The Tuesday Brief

Get the guides first

New field guides and the data behind them — one email, every Tuesday.