Evergreen, how-to field guides for the people who actually spend the budgets. We turn the recurring questions — how to read a metric, structure a deal, launch a product — into reference material you keep open in another tab. Built from the same dataset as our research, written to be used, not skimmed.
What Is Creator Clipping? How Brands Turn One Video Into Hundreds of Posts
The marketer's guide to clipping campaigns, pay-per-view creator rewards, platforms like Content Rewards, Whop, Vyro, and Mainstage, and the checks that keep cheap reach from becoming bad media.
By Elliot Padfield● 6 min
Field Guide
Substack Keeps 10%, but a $5 Sub Loses 20% Before Apple Touches It
A $5/month Substack subscriber nets the writer $4.01 — and an iOS sign-up in year one stacks Apple's 30% on top of that.