About Posthype
An independent publication on the business of influence. We cover what deals actually cost, what worked and why, and where the money and power in the creator economy are moving — for the people with money on the line.
Posthype is a trade publication for the creator economy. Not the celebrity churn, not the brand-safe recap — the business of it: what a deal actually costs, which campaign converted and how, who's acquiring whom, and the number every agency deck quietly leaves out.
Who we're for
Our reader has money at stake and a low tolerance for being sold vapor. Four seats sit at that table — brand marketers, agencies and talent managers, creators running real companies, and the investors and platform insiders who move the market. We write so each of them gets something real from the same story: the mechanics explained well enough that a creator can follow a CFO-grade point, and the finance explained well enough that a CFO can follow the platform mechanics.
What we cover
Three obsessions we keep returning to. What worked and why — clever campaigns and strategies, decoded to the real mechanism and the real number. Power and money flows — who's acquiring whom, payout and take-rate shifts, where leverage is moving. And creator-as-business — the operating mechanics of creators who became real companies: margins, durability, why most fail inside 24 months and why the survivors don't.
How we know
Authority comes from proximity and reporting, never swagger. Our primary source is data most outlets can't print: Influship's index of more than 10 million creators, with engagement and rate signals across the market. On top of that sits public-but-ignored data — earnings calls, platform payout docs, ad libraries, app-store data — and original reporting: deal terms, rate sheets, and the occasional contract a reader sends us.
What we're not
Not a takedown rag, not a hype blog, not an SEO content mill. We don't run listicles with no data under them, brand-flattering puff, or anything that could run word-for-word on fifty other blogs. The test for every piece is simple: did the reader just get something real? If not, it doesn't ship.