About Posthype
An independent publication on the business of influence. We cover what deals actually cost, what worked and why, and where the money and power in the creator economy are moving — for the people with money on the line.
Posthype is a trade publication for the creator economy. Not the celebrity churn, not the brand-safe recap — the business of it: what a deal actually costs, which campaign converted and how, who's acquiring whom, and the number every agency deck quietly leaves out.
Who we're for
Our readers work in and around the creator economy: creators, managers, marketers, media operators, platform teams, and investors. Not every story needs to serve all of them. Every story does need to be clear, useful, and worth their attention.
What we cover
We follow the people, companies, platforms, deals, products, policies, and audience shifts changing how creators build businesses and how brands reach people. Some stories are concise daily news. Others are deeper analysis of the economics or mechanics behind the news.
How we know
We use the reporting each claim requires: company announcements, credible news reports, platform documentation, filings, court records, public data, interviews, and direct observation. We credit originating reporting, preserve uncertainty, and link readers to the important sources behind a story.
What we're not
Not celebrity churn, brand-flattering publicity, or generic marketing advice. We publish when there is a real event, an honest reason to click, and reporting strong enough to support the story.