The Business
Cannes Put 250+ Creators Where CMOs Spend. Now the Deals Have to Follow
A €1,245 creator pass, Adobe-backed beach and content studios put creators beside brand buyers; the harder question is how much access becomes signed budget.
The trade desk for the creator economy.
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Analysis
Analysis
The why behind the what. Case studies, breakdowns, and the math behind the campaigns and companies that worked — and the ones that didn't. We reverse-engineer the wins and the flops so you can borrow the move, not just read the headline.
Money
Lead story
GameSquare paid 0.69x revenue for Click Management — the multiple the roll-up actually clears
GameSquare bought Click Management — $12.4M revenue, 545 deals, 75 creators — for $8.5M, a 0.69x revenue mark that sits below almost every creator-economy M&A headline.
Latest in Analysis
31 storiesResearch
7,095 TikTok Videos Show Teen Ad Rules Can Miss Influencer Posts
The formal ad product looked DSA-compliant. The risk was sponsored-looking creator and brand posts that kept reaching minor accounts through the recommendation feed.
Platforms
Yahoo Turned Its NBA Draft Expert Into an AI Chatbot. Brands Need the Rights Terms
Yahoo reaches 250 million monthly U.S. users, and its NBA Draft bot shows why brands need approval, disclosure, and payment terms before turning a creator's expertise into AI.
Platforms
78 U.S. World Cup Matches Put Creator Trips Inside Visa Review
The U.S. hosts 78 of 104 World Cup matches, and CBP/DHS say foreign influencers making paid content on visitor status may be working illegally.
Platforms
Klipy Raised $3.8M as Tenor's API Shutdown Reopens the Meme Infrastructure Market
Google will decommission current Tenor API integrations on June 30, and Klipy says 8,500 developers and 40,000 creators have migrated since January.
The Business
P&G and Albertsons Built Rico's Tacos Around 25 Grocery Trips. Now the Store Has to Prove the Lift
Albertsons and P&G will launch Rico's Tacos on June 23, using 25 shopper-trip insights, 15-second store teasers, app viewing, and sales measurement to test branded entertainment as retail media.
// Start here
What Workede.l.f.'s always-on creator loop
MoneyThe 0.69x talent-agency multiple
The BusinessWhat Kylie's filings exposed
// The Tuesday Brief
Read the breakdown first
The campaigns and companies we took apart this week, and what they teach.