The trade desk for the creator economy.
Illustration: POST/HYPE Studio / AI-generatedBusiness Insider reports full access costs $20 a week or $200 a year; Apple's U.S. listing labels a $19.99 Weekly Pass but also describes that price as monthly.
Business Insider reports the August pilot adds a 10% to 20% sales commission; TikTok’s terms put ads, creators and AI content inside the plan while keeping product and compliance liability with sellers.
The 2025 U.S. report puts the ecosystem above 540,000 full-time-equivalent jobs, compared with 490,000 in YouTube's 2024 estimate.
TikTok says its 2026 NBA Finals hubs generated 497 million impressions and 426,000 watch referrals, figures that do not show how many people completed a tune-in.
Our flagship annual report — the numbers behind where influence actually moved this year. Campaign economics, platform payouts, and the creator brands that broke out, with the methodology attached.
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The week's money moves in the creator economy, with the numbers most newsletters leave out.