Platforms
Meta extends the monetization leash
Reels payouts widen to mid-tier accounts for the first time, and the eligibility math quietly favors niche creators.
2026
The flagship annual report
POST/HYPE
The trade desk for the creator economy. The campaigns, the platforms, and the research behind them.
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Posthype StudioThe mid-tier creator who out-earned a celebrity
A shift in how brands measure trust handed an 80,000-follower account the bigger check — and quietly rewrote the math of the whole campaign budget.
FILED BY Elliot Padfield // ANALYSIS // 14 MIN
// Posthype Research
State of Influencer Marketing 2026
Our flagship annual report — the numbers behind where influence actually moved this year. Campaign economics, platform payouts, and the creator brands that broke out, with the methodology attached.
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The Business
Inside the agency roll-up of creators
Talent is being bought like ad inventory. We mapped who's acquiring, and the multiples they're paying.
Rankings
The 50 most-booked micro-creators
Ranked by repeat bookings, not follower count.
// The Business of Influence
Follow the creator money
The week's money moves in the creator economy, with the numbers most newsletters leave out.
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