Research
YouTube Affiliate Videos Clearly Disclosed Paid Links 12.2% of the Time
A 2 million-video YouTube study found 146,800 affiliate videos; 45.5% had any disclosure and 12.2% clearly told viewers about compensation and the linked relationship.
The trade desk for the creator economy.
← Posthype / Research
Research
Research
Flagship data studies built on our creator dataset. This is the work the brand is named for — original research, audited numbers, and the benchmarks every agency deck quietly borrows. We print the numbers everyone else leaves out, with the methodology attached so you can check our math.
Research
Lead story
7,095 TikTok Videos Show Teen Ad Rules Can Miss Influencer Posts
The formal ad product looked DSA-compliant. The risk was sponsored-looking creator and brand posts that kept reaching minor accounts through the recommendation feed.
Latest in Research
2 storiesResearch
Spotify Paid Out to 81,100 Artists Above $10,000 in 2025 — About 0.6% of the ~13 Million Who Have Uploaded
Spotify's report counts 81,100 artists who cleared $10,000 last year but never sets them against the ~13 million people who have uploaded — a ratio of about 0.6%.
// Start here
// The Tuesday Brief
Read the research first
New studies, charts, and benchmarks — the numbers that move budgets.