Analysis
The mid-tier creator who out-earned a celebrity
A shift in how brands measure trust handed an 80,000-follower account the bigger check — and quietly rewrote the math of the whole campaign budget.
← Posthype / Research
// Research
Research
Flagship data studies built on our creator dataset. This is the work the brand is named for — original research, audited numbers, and the benchmarks every agency deck quietly borrows. We print the numbers everyone else leaves out, with the methodology attached so you can check our math.
Research
// Lead story
State of influencer marketing 2026
Built on 10M+ creators · n=1,200 brands. Where the money actually moved.
Latest in Research
2 storiesResearch
Where the 2026 budgets are actually going
Our survey of 1,200 brand marketers, in four charts.
// Start here
Field GuideHow to read an engagement rate honestly
Field GuideHow to read a creator brand's real revenue
Field GuideEquity vs. licensing: which deal to take
// The Tuesday Brief
Read the research first
New studies, charts, and benchmarks — the numbers that move budgets.