LiveFri 30 Oct 2026
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Instagram Is Offering Some YouTubers $50,000 to $500,000 to Cross-Post. Everyone Else Still Gets No Ad Share.YouTube's Ad Sales Grew 9% Last Quarter, Down From 15% a Year Ago. TVs Now Bring In More Than $3.7 Billion.YouTube Is Testing $20 Payouts, Down From $100. Facebook Already Pays US Creators at $5.Instagram Now Takes 90-Minute Videos. This Time, There's No 55% Ad Revenue Share.
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Rankings

Rankings

Creators and tools, ranked — by the numbers that survive an attribution review, not the ones that trend. We rank on repeat bookings, net revenue, and conversion, because popularity is easy to buy and impossible to underwrite. Every ranking ships with the metric it's built on and the method behind it.

Rankings
Lead story

YouTube Paid Creators $100B and Roblox $1.5B — Ranked Per Head, the Order Flips

YouTube has paid $100 billion over four years and Roblox $1.5 billion in one — but YouTube's pool, spread across 3 million channels, annualizes near $8,000 each (modeled), while Roblox's top 1,000 developers averaged $1.3 million.

By Brandon Huang● 4 min
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New leaderboards and the metric behind each — one email, every Tuesday.