The trade desk for the creator economy.
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Rankings
Rankings
Creators and tools, ranked — by the numbers that survive an attribution review, not the ones that trend. We rank on repeat bookings, net revenue, and conversion, because popularity is easy to buy and impossible to underwrite. Every ranking ships with the metric it's built on and the method behind it.
Rankings
Lead story
YouTube Paid Creators $100B and Roblox $1.5B — Ranked Per Head, the Order Flips
YouTube has paid $100 billion over four years and Roblox $1.5 billion in one — but YouTube's pool, spread across 3 million channels, annualizes near $8,000 each (modeled), while Roblox's top 1,000 developers averaged $1.3 million.
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// The Tuesday Brief
Get the next ranking first
New leaderboards and the metric behind each — one email, every Tuesday.