Ethics & Method
How we report, what we'll never do, and what keeps us honest — the standards every story on Posthype is held to, people and tools alike.
Posthype only works if you can trust the numbers. This page is the contract: how we source what we publish, the things we will not do, and how to tell us when we get it wrong.
How we report
Authority comes from proximity and reporting, not swagger. Every insider-sounding claim has to trace to evidence, and we rank that evidence by strength. First, proprietary data — Influship's index of more than 10 million creators, the engagement and rate signals no competitor can print. Second, public-but-ignored data — earnings calls, platform payout docs, ad libraries, app-store data — real and free, if you're willing to dig. Third, original reporting — deal terms, rate sheets, interviews. Fourth, intel readers send us, anonymized. Every figure we publish sits somewhere on that ladder, and the strongest available source wins.
What we will never do
We never invent a source, a quote, or a “person familiar with the talks.” If a story needs reporting we don't have, we soften the claim to exactly what the evidence supports, or we hold it until we can stand it up. Numbers that are illustrative are labeled illustrative — never dressed up as fact. We don't decode by dunking: the job is to explain the clever thing that worked and the real numbers behind it, not to score points.
On AI
We use software — including AI tools — to help research, draft, and fact-check, held to the same standard as a staff writer. A human is accountable for everything we publish. No story runs because a model produced it; it runs because it's true, sourced, and useful. The no-fabrication rule above applies to our tools exactly as it applies to our people.
Independence & disclosure
Posthype is editorially independent. We don't run advertorial, we don't sell coverage, and a brand appearing in a story has never paid to be there. Posthype shares ownership with — and is supported by — Influship, the creator-data company whose dataset powers much of our research. Influship has no say over what we cover or what we conclude; wherever its data or interests are relevant to a story, we disclose that in the piece.
Corrections
We correct the record fast and in the open. If we get a number or a fact wrong, we fix it and note what changed at the foot of the story. Spot something off — a figure, a name, a misread? Tell us and we'll chase it: editorial@posthype.news.