Platforms
Meta extends the monetization leash
Reels payouts widen to mid-tier accounts for the first time, and the eligibility math quietly favors niche creators.
← Posthype / News
// News
News
Campaigns and platform changes, the same week they happen. We cover the payout formulas, eligibility math, and policy shifts that quietly redraw who gets paid in the creator economy. No recaps, no rewritten press releases — just what changed, who it moves, and the number that proves it.
Platforms
// Lead story
TikTok Shop rewrites the payout formula again
The third change this year, and the first that helps small sellers.
Latest in News
4 storiesThe Business
Inside the agency roll-up of creators
Talent is being bought like ad inventory. We mapped who's acquiring, and the multiples they're paying.
Investigation
The fake-follower economy
An entire supply chain exists to inflate the one number brands still pay for.
Retail Deals
Why Target is courting YouTubers
Big-box retail wants built-in demand. We mapped the endcaps and the margins.
// Start here
Field GuideHow to read an engagement rate honestly
Field GuideHow to read a creator brand's real revenue
Field GuideThe creator-CPG launch checklist
// The Tuesday Brief
Follow the creator money
The week's money moves in the creator economy — no noise, no advertorial.