Platforms
TikTok Tests Paid Microdrama App LimeShorts in the U.S.
Business Insider reports full access costs $20 a week or $200 a year; Apple's U.S. listing labels a $19.99 Weekly Pass but also describes that price as monthly.
The trade desk for the creator economy.
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News
News
Campaigns and platform changes, the same week they happen. We cover the payout formulas, eligibility math, and policy shifts that quietly redraw who gets paid in the creator economy. No recaps, no rewritten press releases — just what changed, who it moves, and the number that proves it.
Money
Lead story
OnlyFans paid one owner $497M last year — more than its bottom ~397,000 creators earned combined
OnlyFans markets an 80% creator split, but its audited 2024 filing routed $497M to one owner — about what 397,000 average creator accounts earned all year.
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25 storiesPlatforms
Facebook Will Test Opening Straight Into Full-Screen Video
The test starts later this year in unspecified video-heavy countries, with a Feed-first opt-out and only a possible U.S. expansion next year.
Platforms
YouTube Turns Creator Playlists Into TV-Style Shows
Shows may surface in search, Recommended shows and Continue watching, giving serialized creator videos a presentation designed for bigger screens.
Funding
Passionfroot Raises $15M for B2B Creator Marketing
Insight Partners led the Series A, which will fund Passionfroot’s Zest AI agent, creator dataset and U.S. expansion. No valuation was disclosed.
Platforms
TikTok Shop Tests a $10,000 Managed Service for Sellers
Business Insider reports the August pilot adds a 10% to 20% sales commission; TikTok’s terms put ads, creators and AI content inside the plan while keeping product and compliance liability with sellers.
Platforms
YouTube’s U.S. Creator-Economy GDP Estimate Passed $60B in 2025
The 2025 U.S. report puts the ecosystem above 540,000 full-time-equivalent jobs, compared with 490,000 in YouTube's 2024 estimate.
// Start here
PlatformsRoblox raised its DevEx rate 42%
MoneyOnlyFans' $497M owner dividend
MoneyThe 0.69x talent-agency multiple
// The Tuesday Brief
Follow the creator money
The week's money moves in the creator economy — no noise, no advertorial.