The trade desk for the creator economy.
Campaigns and platform changes, the same week they happen. We cover the payout formulas, eligibility math, and policy shifts that quietly redraw who gets paid in the creator economy. No recaps, no rewritten press releases — just what changed, who it moves, and the number that proves it.
OnlyFans markets an 80% creator split, but its audited 2024 filing routed $497M to one owner — about what 397,000 average creator accounts earned all year.
YouTube Shopping added Amazon in India, the UAE, Saudi Arabia and Egypt on Monday, a week after signing AliExpress in four markets. Channels with 500 subscribers can now tag Amazon products in 12 countries. YouTube's own help page says creators can't see which video or product drove an Amazon sale, and the money arrives about two months later.
ForgeGUI, an AI tool for Roblox developers, has used about $280,000 of clipping and UGC budget on Whop's Content Rewards, and its agency says the clips brought in more than a million users. One clipper says he has made more than $20,000. Spread across the 3,632 creators earning on the main campaign, the budget averages about $51 each.
Meta says partnership ads, the format that runs brand spend through a creator's handle, grew more than 97% to a $15 billion annual run rate. All of the media money goes to Meta. The creator's fee is a separate deal that Meta stays out of.
An invite-only Shorts bonus pays a floor for posting 16 Shorts a month, at least in one invite creators shared. It arrives three months before YouTube cuts Shorts ad revenue for channels below 10 million views every 90 days.
Spotify's new flat 10% fee nearly doubles its cut on every new paying member versus the 5.5% Podcast Subscriptions charged through Monday. It still undercuts Patreon's new-creator pricing.
Silas Capital led the creator-founded brand's Series A six weeks into Sephora. Fohr data shows Nogueira's sponsored Instagram posts fell 60% after launch, while her sponsored TikToks went up.
The week's money moves in the creator economy — no noise, no advertorial.