// Platforms

Brandon Huang

Co-founder, Influship

Brandon is a co-founder of Influship. He started the company because influencer marketing deserved better infrastructure than a spreadsheet — and he covers the plumbing of the creator economy for Posthype: the platforms, the payouts, and the deals reshaping who gets paid.

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Latest from Brandon Huang

9 stories

Platforms

TikTok Shop rewrites the payout formula again

The third change this year, and the first that helps small sellers.

By Brandon Huang● 1 min

Platforms

Meta extends the monetization leash

Reels payouts widen to mid-tier accounts for the first time, and the eligibility math quietly favors niche creators.

By Brandon Huang● 1 min

Field Guide

How to read a creator brand's real revenue

Press releases quote GMV. Here's the number that actually clears.

By Brandon Huang● 1 min

Field Guide

The creator-CPG launch checklist

Most creator products fail in 24 months. The survivors get these right.

By Brandon Huang● 1 min

Field Guide

Equity vs. licensing: which deal to take

One deal pays now. The other risks everything for a balance sheet.

By Brandon Huang● 1 min

Rankings

Creator brands, ranked by what they clear

Not GMV, not raised — ranked by what reaches the balance sheet.

By Brandon Huang● 1 min

Apparel

Teddy Fresh built a real apparel brand. Quietly.

Crossed into wholesale without a single hype drop. The anti-hype playbook.

By Brandon Huang● 1 min

Funding

The VC thesis on creator-owned brands

Investors used to pass. Now there's a term-sheet template.

By Brandon Huang● 1 min

Retail Deals

Why Target is courting YouTubers

Big-box retail wants built-in demand. We mapped the endcaps and the margins.

By Brandon Huang● 1 min