White Noise Studios grew out of the production operation behind Jonah Singer, the Sydney creator known as Jojo's ASMR. Singer had spent years learning how small changes in sound, format and presentation affected an ASMR audience. He then built a specialist recording facility and formed a company around the people and equipment supporting his channel.[1][2]
The result is a young talent and production business focused entirely on ASMR. White Noise lists nine creators and invites advertisers to work with its talent. It also appears in rights credits on releases by three roster creators and jointly produces ASMR Garden with MIK Made. Its development offers a clear example of a creator turning the infrastructure behind one successful channel into a service for a specialist roster.[3][5][7][8][9][10]
Singer built the expertise as a creator
Singer grew up in Sydney and began experimenting with YouTube as a child. He made a Super Mario channel at seven and later created card-trick tutorials with school friend Ronan Collins under the name The Magic Weenies. Gaming and commentary channels followed. In 2016, Singer abandoned the commentary persona and moved his main work into ASMR.[1]
That move gave him close experience of a category with unusual production demands. ASMR videos use whispers, tapping, brushing and other quiet sounds to create a sense of intimate, personal attention. Singer's own studio build devoted stages to sound treatment, while its head-and-torso simulator captures binaural audio through microphones fitted in its ears.[1][4]
Singer developed a large audience by combining that technical attention with an instinct for online formats. The Guardian reported 5.17 million YouTube subscribers in March 2026 and described his use of popular search ideas, playful audience prompts and larger stunts. Two Instagram reels built around audience participation had each reached 12.7 million views. The examples show Singer treating audience response as part of the format rather than simply the outcome of publishing. His subscriber count belongs to Jojo's ASMR rather than White Noise, but it explains the founder operation from which the company emerged.[1]
The people around the channel also carried into White Noise. Collins, Singer's childhood collaborator, became the company's creative head. Joanne, whom The Guardian described as Singer's business partner, is listed by White Noise as its talent manager. The continuity matters because the agency did not begin by assembling an outside management team. It formalised a creator operation that already understood Singer's production, audience and commercial work.[1][2]
Project White Noise turned a channel operation into shared infrastructure
In April 2025, Singer published a video documenting what he called Project White Noise after six months of work. The build progressed through demolition, new walls, sound work and the completion of the recording spaces. The video credited Collins, Joanne and other contributors alongside Singer.[4]
The facility gave the company something more substantial than a management brand. When The Guardian visited in March 2026, it described a studio and office complex in Sydney's inner west with a five-person staff. Its most distinctive piece of equipment was a 5128-C head-and-torso simulator, a half-manikin fitted with microphones in its ears and capable of binaural recording. Singer told the newspaper it cost A$100,000.[1]
The facility combines quiet recording space, specialised microphones and people who understand how ASMR should be performed, edited and packaged. Project White Noise turned the production system around Singer's channel into shared infrastructure for a company representing other creators in the same technical category.
White Noise built an all-ASMR roster
White Noise calls itself a talent agency and names Singer as its founder and leading talent. Its public roster remains deliberately narrow. Every listed creator works in ASMR, ranging from large established channels to creators with different performance styles and audiences.[2][3]
White Noise maintains separate contact routes for brands seeking to advertise and creators seeking representation. That setup places the company between prospective advertiser demand and a roster whose channels, formats and audiences it understands at category level. The brand form is an intake route for future work rather than a record of completed campaigns.[5]
Its narrow roster gives the company a different operating logic from a general creator agency. ASMR creators may vary in tone and format, but they share technical questions around sound capture, acoustics, props, editing and long-form listening. Knowledge or equipment developed for one creator can therefore be relevant to several others without forcing the agency to support unrelated categories. The team can build category knowledge cumulatively instead of relearning the production needs of each new vertical.
The studio is producing work beyond Singer's channel
White Noise's infrastructure is already being used beyond Singer's own channel. In April 2026, roster member Dido ASMR published ASMR With a $100,000 Microphone. The video shows him recording with a head-and-torso simulator, and its description thanks Jojo's ASMR and White Noise Studios.[6]
White Noise also appears in copyright and phonogram credits on streaming releases by The ASMR Ryan, Dong ASMR and ASMR Jade. The credits extend the company's presence beyond creator representation and YouTube into audio releases attached to several members of its roster.[7][8][9]
The company has a further production role in ASMR Garden, Singer's interview and sound-based podcast. Acast identifies MIK Made and White Noise as its hosts and producers and carries a joint copyright notice. The show launched in March 2026 and had released 18 numbered episodes by 19 July, pairing ASMR production with guests including musicians, performers and other public figures.[10]
The podcast broadens White Noise's production role in a consequential way. It is a recurring format produced with MIK Made, rather than another upload made solely for Singer's main channel. The show brings non-ASMR guests into the category while keeping its sound and performance conventions at the centre.[10]
The next test is repeatability
White Noise remains closely connected to Singer. His channel supplied the audience knowledge, staff relationships and resources behind the studio, and he remains both founder and the leading name on its roster. That connection gives the company expertise and visibility while it builds a wider operating record.[1][2][3]
The next stage is whether a founder-led operation can turn category expertise into consistent service across the roster. That shift is organisational as well as commercial: the people and processes developed around Jojo's ASMR need to carry regular work for other creators. The operating question is whether the roster becomes a working system rather than a list of talent, with the team supporting careers that do not depend on Singer's channel.