LiveFri 30 Oct 2026
15:46:11Local
Instagram Is Offering Some YouTubers $50,000 to $500,000 to Cross-Post. Everyone Else Still Gets No Ad Share.YouTube's Ad Sales Grew 9% Last Quarter, Down From 15% a Year Ago. TVs Now Bring In More Than $3.7 Billion.YouTube Is Testing $20 Payouts, Down From $100. Facebook Already Pays US Creators at $5.Instagram Now Takes 90-Minute Videos. This Time, There's No 55% Ad Revenue Share.
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Money

YouTube's Ad Sales Grew 9% Last Quarter, Down From 15% a Year Ago. TVs Now Bring In More Than $3.7 Billion.

YouTube's ad business, the pool behind creators' 55% revenue share, grew at its slowest rate of 2026. Living-room viewing and subscriptions are carrying more of the load, and that changes which videos earn.

By Elliot Padfield● 2 min
Platforms

YouTube Ad Revenue Reached $11.1 Billion in Q2

Ad sales rose 13% from a year earlier. Alphabet pointed to World Cup-related strength alongside direct response, brand advertising and living-room viewing.

By Elliot Padfield● 2 min