15:49:23Local
YouTube Now Pays Amazon Commissions in 12 Countries. It Won't Tell Creators Which Video Made the Sale.An AI Startup Spent $280,000 on Roblox Clippers and Claims 1 Million Users. The Average Clipper Made About $50.Meta's Creator Ads Hit a $15 Billion Run Rate, Up $5 Billion Since April. Creators Get Only What They Negotiate.YouTube Guarantees Some Shorts Creators $300 a Month. In February, Channels Under 10 Million Views Lose Shorts Ad Pay.
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Branded Content

Every story tagged Branded Content: the campaigns, platform shifts, and research that touch it.

● 2 stories/Updated continuously

Tagged Branded Content

2 stories
The Business

Nearly One in Five Creators Say a Brand Asked Them to Skip Disclosure

SheSpeaks surveyed 365 creators for Business Insider. Eighteen percent said a brand explicitly asked them not to label a paid partnership in the past year. Creator self-disclosure also slipped versus a decade ago.

By Elliot Padfield● 2 min
Platforms

YouTube Will Auto-Label Undeclared Brand Deals. Age and Country Gates Open on Declaration.

Declared paid promotions unlock per-market age and locale limits. Automated labels for undeclared branded content are scheduled for the coming months — with no published go-live date.

By Elliot Padfield● 2 min