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Branded Entertainment

Every story tagged Branded Entertainment: the campaigns, platform shifts, and research that touch it.

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Tagged Branded Entertainment

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The Business

Xfinity Launches Creator Competition on TikTok and Instagram

The seven-part show starts August 5 on Xfinity's social accounts and places the company's internet service inside the competition.

By Elliot Padfield● 1 min
The Business

P&G and Albertsons Built Rico's Tacos Around 25 Grocery Trips. Now the Store Has to Prove the Lift

Albertsons and P&G will launch Rico's Tacos on June 23, using 25 shopper-trip insights, 15-second store teasers, app viewing, and sales measurement to test branded entertainment as retail media.

By Elliot Padfield● 5 min