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Connected TV

Every story tagged Connected TV: the campaigns, platform shifts, and research that touch it.

● 2 stories/Updated continuously

Tagged Connected TV

2 stories
Platforms

YouTube Ad Revenue Reached $11.1 Billion in Q2

Ad sales rose 13% from a year earlier. Alphabet pointed to World Cup-related strength alongside direct response, brand advertising and living-room viewing.

By Elliot Padfield● 2 min
Platforms

YouTube Turns Creator Playlists Into TV-Style Shows

Shows may surface in search, Recommended shows and Continue watching, giving serialized creator videos a presentation designed for bigger screens.

By Elliot Padfield● 2 min