CPG & Snacks
Feastables and the economics of a creator snack empire
Reportedly nine figures in revenue. Is it a candy company, or an audience-arbitrage machine with a wrapper?
← Posthype / Tagged
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Creator-Led Businesses
Every story tagged Creator-Led Businesses — the campaigns, platform shifts, and research that touch it.
Tagged Creator-Led Businesses
7 storiesApparel
Teddy Fresh built a real apparel brand. Quietly.
Crossed into wholesale without a single hype drop. The anti-hype playbook.
Beverage
Chamberlain Coffee's slow burn toward shelf space
Traded virality for distribution. The retail numbers say it's working.
Beverage
Prime's sugar high and the hydration hangover
A $1.2B beverage built on scarcity. What happens when it ends.
Funding
The VC thesis on creator-owned brands
Investors used to pass. Now there's a term-sheet template.
Retail Deals
Why Target is courting YouTubers
Big-box retail wants built-in demand. We mapped the endcaps and the margins.
Exits
What a creator brand is actually worth at exit
Three acquisitions, three multiples. What acquirers pay for, and ignore.