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Disclosure

Every story tagged Disclosure — the campaigns, platform shifts, and research that touch it.

3 stories/Updated continuously

Tagged Disclosure

3 stories
Platforms

AI Influencers Are Getting Harder to Spot. Four Profiles Show the Disclosure Gap

Ana Zelu, Mia Zelu, Aitana Lopez, and Granny Spills all surface synthetic identity in profile copy, while TikTok, YouTube, and Meta policies still center on labeling AI media.

By Elliot Padfield 5 min
Field Guide

Clipping Pays Up to $5 per 1,000 Views. The Disclosure Has to Travel With Every Post

Clip Tech says brands pay clippers up to $5 per 1,000 views, while FTC guidance still requires each paid endorsement to disclose the material connection where viewers will see it.

By Elliot Padfield 6 min
Research

YouTube Affiliate Videos Clearly Disclosed Paid Links 12.2% of the Time

A 2 million-video YouTube study found 146,800 affiliate videos; 45.5% had any disclosure and 12.2% clearly told viewers about compensation and the linked relationship.

By Elliot Padfield 5 min