The trade desk for the creator economy.
Every story tagged Disclosure: the campaigns, platform shifts, and research that touch it.
SheSpeaks surveyed 365 creators for Business Insider. Eighteen percent said a brand explicitly asked them not to label a paid partnership in the past year. Creator self-disclosure also slipped versus a decade ago.
Declared paid promotions unlock per-market age and locale limits. Automated labels for undeclared branded content are scheduled for the coming months — with no published go-live date.
New York can now fine undisclosed synthetic-performer ads $1,000, forcing brands using AI influencers to prove the label survived every post.
Ana Zelu, Mia Zelu, Aitana Lopez, and Granny Spills all surface synthetic identity in profile copy, while TikTok, YouTube, and Meta policies still center on labeling AI media.
Clip Tech says brands pay clippers up to $5 per 1,000 views, while FTC guidance still requires each paid endorsement to disclose the material connection where viewers will see it.
A 2 million-video YouTube study found 146,800 affiliate videos; 45.5% had any disclosure and 12.2% clearly told viewers about compensation and the linked relationship.