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FTC

Every story tagged FTC: the campaigns, platform shifts, and research that touch it.

● 2 stories/Updated continuously

Tagged FTC

2 stories
Research

7,095 TikTok Videos Show Teen Ad Rules Can Miss Influencer Posts

The formal ad product looked DSA-compliant. The risk was sponsored-looking creator and brand posts that kept reaching minor accounts through the recommendation feed.

By Elliot Padfield● 6 min
Field Guide

Clipping Pays Up to $5 per 1,000 Views. The Disclosure Has to Travel With Every Post

Clip Tech says brands pay clippers up to $5 per 1,000 views, while FTC guidance still requires each paid endorsement to disclose the material connection where viewers will see it.

By Elliot Padfield● 6 min