The trade desk for the creator economy.
Every story tagged FTC: the campaigns, platform shifts, and research that touch it.
SheSpeaks surveyed 365 creators for Business Insider. Eighteen percent said a brand explicitly asked them not to label a paid partnership in the past year. Creator self-disclosure also slipped versus a decade ago.
The formal ad product looked DSA-compliant. The risk was sponsored-looking creator and brand posts that kept reaching minor accounts through the recommendation feed.
Clip Tech says brands pay clippers up to $5 per 1,000 views, while FTC guidance still requires each paid endorsement to disclose the material connection where viewers will see it.