LiveTue 15 Sep 2026
16:17:48Local
Steven Bartlett and Authentic Aim to Deploy Up to $400 Million Into Creator BusinessesNearly One in Five Creators Say a Brand Asked Them to Skip DisclosureX Cuts Final Revenue Sharing Payout Today. OCR Needs 500K Verified Impressions.GigaStar Opens FINRA Broker-Dealer Trading for YouTube AdSense Shares. Company Says $100K Cleared.
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GMV

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Analysis

Whatnot's Real Take Rate Is About 12.5%, Not the 8% It Advertises

A 2.9% + $0.30 payment fee and a paid-ads layer stack on top of the headline commission, and Whatnot's own $8 billion in 2025 sales backs the math into roughly 12.5%.

By Brandon Huang● 5 min
Money

Substack Raised $100M at a $1.1B Valuation on About $45M in Revenue

The $1.1 billion price implies roughly 24 times forward revenue, all of it earned by taking a flat 10% of writer subscriptions — a cut Beehiiv and Ghost are undercutting at the top.

By Elliot Padfield● 4 min