The trade desk for the creator economy.

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Paid Social

Every story tagged Paid Social: the campaigns, platform shifts, and research that touch it.

2 stories/Updated continuously

Tagged Paid Social

2 stories
Platforms

New York Just Made AI Influencers a Compliance Problem

New York can now fine undisclosed synthetic-performer ads $1,000, forcing brands using AI influencers to prove the label survived every post.

By Elliot Padfield 5 min
Field Guide

Clipping Pays Up to $5 per 1,000 Views. The Disclosure Has to Travel With Every Post

Clip Tech says brands pay clippers up to $5 per 1,000 views, while FTC guidance still requires each paid endorsement to disclose the material connection where viewers will see it.

By Elliot Padfield 6 min