The trade desk for the creator economy.

Posthype / Tagged
Tagged

Payouts

Every story tagged Payouts: the campaigns, platform shifts, and research that touch it.

2 stories/Updated continuously

Tagged Payouts

2 stories
Rankings

YouTube Paid Creators $100B and Roblox $1.5B — Ranked Per Head, the Order Flips

YouTube has paid $100 billion over four years and Roblox $1.5 billion in one — but YouTube's pool, spread across 3 million channels, annualizes near $8,000 each (modeled), while Roblox's top 1,000 developers averaged $1.3 million.

By Brandon Huang 4 min
Platforms

Roblox raised its DevEx rate 42% the week it cut $950M from bookings

Roblox cut 2026 bookings guidance by ~$950M to $7.33–$7.6B, then hiked the DevEx rate 42% on the same call — but only for verified-18+ US spend in R15 games.

By Brandon Huang 4 min