15:49:23Local
YouTube Now Pays Amazon Commissions in 12 Countries. It Won't Tell Creators Which Video Made the Sale.An AI Startup Spent $280,000 on Roblox Clippers and Claims 1 Million Users. The Average Clipper Made About $50.Meta's Creator Ads Hit a $15 Billion Run Rate, Up $5 Billion Since April. Creators Get Only What They Negotiate.YouTube Guarantees Some Shorts Creators $300 a Month. In February, Channels Under 10 Million Views Lose Shorts Ad Pay.
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The trade desk for the creator economy.

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Platforms

Every story tagged Platforms: the campaigns, platform shifts, and research that touch it.

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Tagged Platforms

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Platforms

AI Influencers Are Getting Harder to Spot. Four Profiles Show the Disclosure Gap

Ana Zelu, Mia Zelu, Aitana Lopez, and Granny Spills all surface synthetic identity in profile copy, while TikTok, YouTube, and Meta policies still center on labeling AI media.

By Elliot Padfield● 5 min
Rankings

YouTube Paid Creators $100B and Roblox $1.5B — Ranked Per Head, the Order Flips

YouTube has paid $100 billion over four years and Roblox $1.5 billion in one — but YouTube's pool, spread across 3 million channels, annualizes near $8,000 each (modeled), while Roblox's top 1,000 developers averaged $1.3 million.

By Brandon Huang● 4 min
Platforms

Roblox raised its DevEx rate 42% the week it cut $950M from bookings

Roblox cut 2026 bookings guidance by ~$950M to $7.33–$7.6B, then hiked the DevEx rate 42% on the same call — but only for verified-18+ US spend in R15 games.

By Brandon Huang● 4 min