The trade desk for the creator economy.

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Rankings

Every story tagged Rankings: the campaigns, platform shifts, and research that touch it.

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Tagged Rankings

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Rankings

YouTube Paid Creators $100B and Roblox $1.5B — Ranked Per Head, the Order Flips

YouTube has paid $100 billion over four years and Roblox $1.5 billion in one — but YouTube's pool, spread across 3 million channels, annualizes near $8,000 each (modeled), while Roblox's top 1,000 developers averaged $1.3 million.

By Brandon Huang 4 min