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Roblox

Every story tagged Roblox: the campaigns, platform shifts, and research that touch it.

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Roblox raised its DevEx rate 42% the week it cut $950M from bookings

Roblox cut 2026 bookings guidance by ~$950M to $7.33–$7.6B, then hiked the DevEx rate 42% on the same call — but only for verified-18+ US spend in R15 games.

By Brandon Huang 4 min