16:54:51Local
Rumble Now Promises Creators Up to 90% of Ad Revenue. Its Public Terms Still Take 40%, Then Deduct Costs.Instagram Is Offering Some YouTubers $50,000 to $500,000 to Cross-Post. Everyone Else Still Gets No Ad Share.YouTube's Ad Sales Grew 9% Last Quarter, Down From 15% a Year Ago. TVs Now Bring In More Than $3.7 Billion.YouTube Is Testing $20 Payouts, Down From $100. Facebook Already Pays US Creators at $5.
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Rumble Now Promises Creators Up to 90% of Ad Revenue. Its Public Terms Still Take 40%, Then Deduct Costs.

Rumble's new Partner Program started on 1 November with a "90/10" ad split, aimed squarely at YouTube's 55%. It is invitation-only, the real terms are private, and the 90% applies to an ad business a fraction of YouTube's size.

By Elliot Padfield● 3 min