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Substack

Every story tagged Substack: the campaigns, platform shifts, and research that touch it.

● 3 stories/Updated continuously

Tagged Substack

3 stories
Money

Substack Is Quietly Building an Ad Network for Newsletters

Substack says its first flagship sponsors are putting millions into creators, turning paid newsletter trust into brand inventory without calling itself an ad platform.

By Elliot Padfield● 5 min
Money

Substack Raised $100M at a $1.1B Valuation on About $45M in Revenue

The $1.1 billion price implies roughly 24 times forward revenue, all of it earned by taking a flat 10% of writer subscriptions — a cut Beehiiv and Ghost are undercutting at the top.

By Elliot Padfield● 4 min
Field Guide

Substack Keeps 10%, but a $5 Sub Loses 20% Before Apple Touches It

A $5/month Substack subscriber nets the writer $4.01 — and an iOS sign-up in year one stacks Apple's 30% on top of that.

By Brandon Huang● 7 min