Platforms
YouTube Ad Revenue Reached $11.1 Billion in Q2
Ad sales rose 13% from a year earlier. Alphabet pointed to World Cup-related strength alongside direct response, brand advertising and living-room viewing.
LiveMon 02 Nov 2026
16:54:53Local
Rumble Now Promises Creators Up to 90% of Ad Revenue. Its Public Terms Still Take 40%, Then Deduct Costs.Instagram Is Offering Some YouTubers $50,000 to $500,000 to Cross-Post. Everyone Else Still Gets No Ad Share.YouTube's Ad Sales Grew 9% Last Quarter, Down From 15% a Year Ago. TVs Now Bring In More Than $3.7 Billion.YouTube Is Testing $20 Payouts, Down From $100. Facebook Already Pays US Creators at $5.Rumble Now Promises Creators Up to 90% of Ad Revenue. Its Public Terms Still Take 40%, Then Deduct Costs.Instagram Is Offering Some YouTubers $50,000 to $500,000 to Cross-Post. Everyone Else Still Gets No Ad Share.YouTube's Ad Sales Grew 9% Last Quarter, Down From 15% a Year Ago. TVs Now Bring In More Than $3.7 Billion.YouTube Is Testing $20 Payouts, Down From $100. Facebook Already Pays US Creators at $5.Rumble Now Promises Creators Up to 90% of Ad Revenue. Its Public Terms Still Take 40%, Then Deduct Costs.Instagram Is Offering Some YouTubers $50,000 to $500,000 to Cross-Post. Everyone Else Still Gets No Ad Share.YouTube's Ad Sales Grew 9% Last Quarter, Down From 15% a Year Ago. TVs Now Bring In More Than $3.7 Billion.YouTube Is Testing $20 Payouts, Down From $100. Facebook Already Pays US Creators at $5.Rumble Now Promises Creators Up to 90% of Ad Revenue. Its Public Terms Still Take 40%, Then Deduct Costs.Instagram Is Offering Some YouTubers $50,000 to $500,000 to Cross-Post. Everyone Else Still Gets No Ad Share.YouTube's Ad Sales Grew 9% Last Quarter, Down From 15% a Year Ago. TVs Now Bring In More Than $3.7 Billion.YouTube Is Testing $20 Payouts, Down From $100. Facebook Already Pays US Creators at $5.Rumble Now Promises Creators Up to 90% of Ad Revenue. Its Public Terms Still Take 40%, Then Deduct Costs.Instagram Is Offering Some YouTubers $50,000 to $500,000 to Cross-Post. Everyone Else Still Gets No Ad Share.YouTube's Ad Sales Grew 9% Last Quarter, Down From 15% a Year Ago. TVs Now Bring In More Than $3.7 Billion.YouTube Is Testing $20 Payouts, Down From $100. Facebook Already Pays US Creators at $5.Rumble Now Promises Creators Up to 90% of Ad Revenue. Its Public Terms Still Take 40%, Then Deduct Costs.Instagram Is Offering Some YouTubers $50,000 to $500,000 to Cross-Post. Everyone Else Still Gets No Ad Share.YouTube's Ad Sales Grew 9% Last Quarter, Down From 15% a Year Ago. TVs Now Bring In More Than $3.7 Billion.YouTube Is Testing $20 Payouts, Down From $100. Facebook Already Pays US Creators at $5.
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Every story tagged World Cup: the campaigns, platform shifts, and research that touch it.
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78 U.S. World Cup Matches Put Creator Trips Inside Visa Review
The U.S. hosts 78 of 104 World Cup matches, and CBP/DHS say foreign influencers making paid content on visitor status may be working illegally.
By Elliot Padfield● 5 min