// Rankings

Creator brands, ranked by what they clear

Not GMV. Not raised. We ranked creator-owned brands by the revenue that actually reaches the balance sheet.

Co-founder, Influship · 05.27.26 · 1 min

Posthype Studio

Every creator-brand ranking quotes the same friendly numbers: gross merchandise value, total raised, units shipped. We ranked them by the one number that matters at exit — what actually clears to the balance sheet.

The reorder reshuffles the leaderboard. Brands with viral launch weeks and thin margins fall. Quiet operators with owned distribution and repeat purchase rise.

47%

Fail inside 24 months. Most creator brands never make this ranking at all — they fold before margin and repeat purchase compound.

The number after the wrapper

It is the only ranking an acquirer would recognize, because it is the only one built from the numbers they underwrite.

“Rank by what clears, not by what's announced.”

// The Tuesday Brief

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The takeaways// TL;DR

01Ranked by net revenue, not GMV or raised.
02Viral, thin-margin brands fall; quiet operators rise.
03It's the only ranking an acquirer would recognize.

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Filed by Brandon Huang · Sources: Posthype Research 2026, company filings · Updated 05.27.26

Brandon Huang

Co-founder, Influship

Brandon is a co-founder of Influship. He started the company because influencer marketing deserved better infrastructure than a spreadsheet — and he covers the plumbing of the creator economy for Posthype: the platforms, the payouts, and the deals reshaping who gets paid.

Creator brands, ranked by what they clear

The number after the wrapper

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