OnlyFans paid one owner $497M last year — more than its bottom ~397,000 creators earned combined
OnlyFans pitches the friendliest split in the business — 80 cents of every fan dollar. The same audited filing that proves the split shows what the 20% it keeps paid a single owner in one year.
Photo: Tony L. Wong / Flickr (CC BY 2.0)Fenix International Limited, which operates OnlyFans, paid $497 million in ordinary dividends to its sole owner, Leonid Radvinsky, for the year ended November 30, 2024. The same audited filing reports OnlyFans paid creators $5.80 billion that year — 80% of fan payments — across 4.634 million creator accounts. Average creator payout works out to about $1,252; $497 million divided by $1,252 is roughly 397,000 average-creator-years. Creators keep 80 cents of every fan dollar; in fiscal 2024, $497 million of the 20 cents OnlyFans keeps went to one man.
How the $497M compares to the creator pool
The $5.80 billion creator figure is derived, not a discrete audited line. OnlyFans accounts as an agent, so the $7.216 billion in gross site volume is a memorandum item and statutory revenue is the $1.413 billion agency fee it retains. Spread across 4.634 million accounts, the payout averages about $1,252, and $497 million over $1,252 is roughly 397,000 average-creator-years. The figure is an equivalence, not a head count of the bottom 397,000 earners; with earnings top-skewed — third-party estimates put the median near $180 a month and the top 1% at about a third of revenue — the count it would take to match $497 million from the bottom runs higher. Radvinsky bought about 75% of Fenix from founders Tim and Guy Stokely in 2018.
Why coverage cited $701M and the filing shows $497M
Coverage led with a record $701 million, which adds $204 million paid in tranches after the reporting date to the $497 million ordinary dividend. The clean fiscal-2024 figure is $497 million. The dividend rose every year Radvinsky held the company: $284M in 2021, $338M in 2022, $472M in 2023, and $497M in 2024 — about $1.8 billion in four years. The platform grew alongside it: gross site volume rose to $7.22 billion from $6.63 billion, fans grew 24% to 377.5 million, pre-tax profit hit $683.6 million, and the creator count grew 13%.
What the concentration buys, and what comes next
The 80% split is audited and is the most generous headline rate among large content platforms; it governs how the $7.22 billion in gross site volume is divided, not where the 20% OnlyFans retains ends up. In fiscal 2024, $497 million of that retained side went to one owner. The ownership then turned over fast. Fenix explored a sale at roughly $8 billion in 2025; Radvinsky died of cancer at 43 in March 2026, and his widow, Yekaterina “Katie” Chudnovsky, took control; in May 2026 Fenix sold 16% to Architect Capital for $535 million at a $3.15 billion valuation, far below the $8 billion discussed a year earlier, with cumulative creator payments since 2016 reported at $25 billion. The same 80% split that distributed that $25 billion to creators is the side of the ledger the dividend never touched.
Get this in your inbox
Elliot is a co-founder of Influship, the creator-intelligence platform whose dataset powers Posthype's research. He writes about the business of influence from the data side — campaign economics, attribution, and the numbers that don't make the deck — drawing on a background in data science and marketing technology.
More from Elliot Padfield →More in News
All in News →
Roblox raised its DevEx rate 42% the week it cut $950M from bookings
Roblox cut 2026 bookings guidance by ~$950M to $7.33–$7.6B, then hiked the DevEx rate 42% on the same call — but only for verified-18+ US spend in R15 games.
GameSquare paid 0.69x revenue for Click Management — the multiple the roll-up actually clears
GameSquare bought Click Management — $12.4M revenue, 545 deals, 75 creators — for $8.5M, a 0.69x revenue mark that sits below almost every creator-economy M&A headline.
e.l.f. spends a quarter of sales on marketing and grew 28 straight quarters — the always-on creator loop behind it
e.l.f. held marketing near a quarter of net sales while L’Oréal’s ad-and-promo ran 32.4% — and rode 28 straight quarters of growth to $1.31B. Here’s the always-on creator engine closing the gap.