The trade desk for the creator economy.
Every story tagged Advertising: the campaigns, platform shifts, and research that touch it.
YouTube's ad business, the pool behind creators' 55% revenue share, grew at its slowest rate of 2026. Living-room viewing and subscriptions are carrying more of the load, and that changes which videos earn.
Meta stops ByteDance ads on Instagram and Facebook in seven countries — and blocks third-party Meta campaigns that send users to TikTok — as the platforms fight over creators and ad dollars.
Business Insider reports Beast Industries had $91 million in contracted brand deals heading into 2025, including T-Mobile and Amazon commitments.
Ad sales rose 13% from a year earlier. Alphabet pointed to World Cup-related strength alongside direct response, brand advertising and living-room viewing.