MrBeast Court Docs Put Sponsor Segments at Around $2.5 Million

Business Insider reported on July 30 that a company rate card filed in MrBeast's legal fight with Virtual Dining Concepts priced a 30- to 45-second sponsored segment on his main YouTube channel at around $2.5 million in early 2024. The publication said the rate applied when the channel had about half its current subscriber count.

The same card separated extensions from the main-channel placement. A companion TikTok or YouTube Shorts video cost another $500,000, while rights to use MrBeast branding on a company website ran as high as $1 million a month, according to Business Insider. The structure creates three budget lines for the audience placement, short-form distribution and temporary brand licensing.

Board materials from mid-2024 said Beast Industries had contracted $91 million in brand deals heading into 2025, Business Insider reported. That total included $15 million from T-Mobile for four video promotions and $12.5 million from Amazon for five main-channel ads. Those amounts work out to $3.75 million per T-Mobile promotion and $2.5 million per Amazon ad, although the report did not say the T-Mobile placements had the same scope or specify the exact period covered by the $91 million total.

POST/HYPE inspected the Slack, Walmart and Sony pitch decks that Business Insider published with its report. Each bears a July 16 or July 17, 2026 filing stamp in New York County case 653908/2023, Beast Investments v. Celebrity Virtual Dining. The three decks do not include the rate card or board materials behind Business Insider's $2.5 million and $91 million figures, so those numbers remain attributed to the outlet.

The 2023 Slack proposal shows how the MrBeast team justified a large media price. One slide compared a $3 million, 45-second MrBeast integration and 117 million average views within 30 days with a $7 million, 30-second Super Bowl ad and 115 million viewers. The deck emphasized that a MrBeast integration carried one advertiser while the game had 46, using the seller's own audience figures and framing rather than an independent media comparison.

A later slide proposed a $15 million, 12-month Slack partnership with four main-channel ad reads, a Beast Philanthropy integration, two YouTube Shorts, Instagram and X posts, production work and website branding rights. It claimed $2 million in savings against the rate card. Slack now hosts a page for a subsequent MrBeast campaign built around its products, but neither that page nor the court exhibit discloses the final price, confirms that Slack accepted the proposed package or reports its advertising performance.