15:49:23Local
YouTube Now Pays Amazon Commissions in 12 Countries. It Won't Tell Creators Which Video Made the Sale.An AI Startup Spent $280,000 on Roblox Clippers and Claims 1 Million Users. The Average Clipper Made About $50.Meta's Creator Ads Hit a $15 Billion Run Rate, Up $5 Billion Since April. Creators Get Only What They Negotiate.YouTube Guarantees Some Shorts Creators $300 a Month. In February, Channels Under 10 Million Views Lose Shorts Ad Pay.
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The trade desk for the creator economy.

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Agencies

Every story tagged Agencies: the campaigns, platform shifts, and research that touch it.

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Money

Billion Dollar Boy Buys a B2B Creator Agency for Multimillions. It Forecasts $100 Million Revenue by 2027.

Billion Dollar Boy Group's first acquisition is an all-cash, multimillion deal for Creator Authority, and the buyer says the combined group will clear $100 million in 2027 revenue.

By Elliot Padfield● 2 min
Money

Accenture is buying Whalar’s 170-person agency — creator marketing has entered the consulting budget

Accenture is buying Whalar’s 170-person agency, with terms undisclosed and one outside estimate at $225M–$300M — a carve-out that turns creator marketing into enterprise growth infrastructure.

By Elliot Padfield● 4 min
Money

GameSquare paid 0.69x revenue for Click Management — the multiple the roll-up actually clears

GameSquare bought Click Management — $12.4M revenue, 545 deals, 75 creators — for $8.5M, a 0.69x revenue mark that sits below almost every creator-economy M&A headline.

By Elliot Padfield● 4 min