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Creator Brands
Every story tagged Creator Brands — the campaigns, platform shifts, and research that touch it.
● 2 stories/Updated continuously
Tagged Creator Brands
2 storiesCreator Brands
Prime committed to buying 18.5M cases of itself a year — then a $67.7M suit showed demand never arrived
Congo Brands committed to buy 18.5M cases of Prime a year — a $67.7M bottler suit and Prime's 71% UK revenue drop show how far real demand fell short.
By Elliot Padfield● 4 min
Creator Brands
Coty paid $600M for half of Kylie Cosmetics — then its filings put revenue at a third of the public figure
Coty’s 8-K pegged Kylie Cosmetics at $177M in trailing revenue; months later its filings let Forbes reset 2018 sales to ~$125M against the ~$360M the family had promoted — the gap a public-company audit forced open.
By Elliot Padfield● 4 min