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YouTube Now Pays Amazon Commissions in 12 Countries. It Won't Tell Creators Which Video Made the Sale.An AI Startup Spent $280,000 on Roblox Clippers and Claims 1 Million Users. The Average Clipper Made About $50.Meta's Creator Ads Hit a $15 Billion Run Rate, Up $5 Billion Since April. Creators Get Only What They Negotiate.YouTube Guarantees Some Shorts Creators $300 a Month. In February, Channels Under 10 Million Views Lose Shorts Ad Pay.
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Creator Brands

Every story tagged Creator Brands: the campaigns, platform shifts, and research that touch it.

● 3 stories/Updated continuously

Tagged Creator Brands

3 stories
Money

POV Beauty Raises $15 Million After a Reported $20 Million First Year. Mikayla Nogueira Isn't Quitting Brand Deals.

Silas Capital led the creator-founded brand's Series A six weeks into Sephora. Fohr data shows Nogueira's sponsored Instagram posts fell 60% after launch, while her sponsored TikToks went up.

By Elliot Padfield● 2 min
Creator Brands

Prime committed to buying 18.5M cases of itself a year — then a $67.7M suit showed demand never arrived

Congo Brands committed to buy 18.5M cases of Prime a year — a $67.7M bottler suit and Prime's 71% UK revenue drop show how far real demand fell short.

By Elliot Padfield● 4 min
Creator Brands

Coty paid $600M for half of Kylie Cosmetics — then its filings put revenue at a third of the public figure

Coty’s 8-K pegged Kylie Cosmetics at $177M in trailing revenue; months later its filings let Forbes reset 2018 sales to ~$125M against the ~$360M the family had promoted — the gap a public-company audit forced open.

By Elliot Padfield● 4 min