15:49:23Local
YouTube Now Pays Amazon Commissions in 12 Countries. It Won't Tell Creators Which Video Made the Sale.An AI Startup Spent $280,000 on Roblox Clippers and Claims 1 Million Users. The Average Clipper Made About $50.Meta's Creator Ads Hit a $15 Billion Run Rate, Up $5 Billion Since April. Creators Get Only What They Negotiate.YouTube Guarantees Some Shorts Creators $300 a Month. In February, Channels Under 10 Million Views Lose Shorts Ad Pay.
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Measurement

Every story tagged Measurement: the campaigns, platform shifts, and research that touch it.

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Tagged Measurement

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The Business

UK Creator Partnerships Forecast at £1.217 Billion. IAB Still Hunting a Shared View

IAB UK forecasts £1.217bn in creator partnership spend for 2026 — first time over £1bn — as CreatorFronts admits the basic unit of value still isn’t standardized.

By Elliot Padfield● 3 min
Platforms

YouTube Counts a View From the First Frame From August 24

The public number under a video is no longer the figure that pays the Partner Program. YouTube did not say how much counts will rise.

By Elliot Padfield● 2 min