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Measurement
Every story tagged Measurement: the campaigns, platform shifts, and research that touch it.
● 2 stories/Updated continuously
Tagged Measurement
2 storiesThe Business
UK Creator Partnerships Forecast at £1.217 Billion. IAB Still Hunting a Shared View
IAB UK forecasts £1.217bn in creator partnership spend for 2026 — first time over £1bn — as CreatorFronts admits the basic unit of value still isn’t standardized.
By Elliot Padfield● 3 min
Platforms
YouTube Counts a View From the First Frame From August 24
The public number under a video is no longer the figure that pays the Partner Program. YouTube did not say how much counts will rise.
By Elliot Padfield● 2 min