The trade desk for the creator economy.
Every story tagged Meta: the campaigns, platform shifts, and research that touch it.
Meta says partnership ads, the format that runs brand spend through a creator's handle, grew more than 97% to a $15 billion annual run rate. All of the media money goes to Meta. The creator's fee is a separate deal that Meta stays out of.
Meta stops ByteDance ads on Instagram and Facebook in seven countries — and blocks third-party Meta campaigns that send users to TikTok — as the platforms fight over creators and ad dollars.
ShopMy opens Spotlights so brands can run proven affiliate posts as Meta Partnership Ads and TikTok Spark Ads on commission, not upfront fees. MUTHA cites 140% GMV.
Instagram Live video ads go generally available from 29 September as Partnership Ads on creator Lives. Korea Soft: Meta cites 24× viewers and 2.7× ROAS.
The test starts later this year in unspecified video-heavy countries, with a Feed-first opt-out and only a possible U.S. expansion next year.