Platforms
YouTube’s U.S. Creator-Economy GDP Estimate Passed $60B in 2025
The 2025 U.S. report puts the ecosystem above 540,000 full-time-equivalent jobs, compared with 490,000 in YouTube's 2024 estimate.
The trade desk for the creator economy.
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Platform Economics
Every story tagged Platform Economics: the campaigns, platform shifts, and research that touch it.
Tagged Platform Economics
3 storiesAnalysis
Whatnot's Real Take Rate Is About 12.5%, Not the 8% It Advertises
A 2.9% + $0.30 payment fee and a paid-ads layer stack on top of the headline commission, and Whatnot's own $8 billion in 2025 sales backs the math into roughly 12.5%.
Money
OnlyFans paid one owner $497M last year — more than its bottom ~397,000 creators earned combined
OnlyFans markets an 80% creator split, but its audited 2024 filing routed $497M to one owner — about what 397,000 average creator accounts earned all year.