What Worked
e.l.f. Put Hair on TikTok Shop First. 77% of Its Community Had Already Asked for It
e.l.f. Hair opened on TikTok Shop on June 16 before Target, after a limited hair test sold out in 48 hours and brought in 65% new e.l.f. customers.
Every story tagged Social Commerce — the campaigns, platform shifts, and research that touch it.
e.l.f. Hair opened on TikTok Shop on June 16 before Target, after a limited hair test sold out in 48 hours and brought in 65% new e.l.f. customers.