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Sports Media

Every story tagged Sports Media: the campaigns, platform shifts, and research that touch it.

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Tagged Sports Media

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Platforms

TikTok’s NBA and WNBA Deal Tries to Turn Highlight Watchers Into Live Viewers

TikTok says its 2026 NBA Finals hubs generated 497 million impressions and 426,000 watch referrals, figures that do not show how many people completed a tune-in.

By Elliot Padfield● 2 min
Platforms

Yahoo Turned Its NBA Draft Expert Into an AI Chatbot. Brands Need the Rights Terms

Yahoo reaches 250 million monthly U.S. users, and its NBA Draft bot shows why brands need approval, disclosure, and payment terms before turning a creator's expertise into AI.

By Elliot Padfield● 5 min