Analysis
The mid-tier creator who out-earned a celebrity
A shift in how brands measure trust handed an 80,000-follower account the bigger check — and quietly rewrote the math of the whole campaign budget.
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The Business
Every story tagged The Business — the campaigns, platform shifts, and research that touch it.
Tagged The Business
3 storiesThe Business
Inside the agency roll-up of creators
Talent is being bought like ad inventory. We mapped who's acquiring, and the multiples they're paying.
Investigation
The fake-follower economy
An entire supply chain exists to inflate the one number brands still pay for.