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TikTok Shop

Every story tagged TikTok Shop: the campaigns, platform shifts, and research that touch it.

● 4 stories/Updated continuously

Tagged TikTok Shop

4 stories
Money

POV Beauty Raises $15 Million After a Reported $20 Million First Year. Mikayla Nogueira Isn't Quitting Brand Deals.

Silas Capital led the creator-founded brand's Series A six weeks into Sephora. Fohr data shows Nogueira's sponsored Instagram posts fell 60% after launch, while her sponsored TikToks went up.

By Elliot Padfield● 2 min
Platforms

TikTok Shop Tests a $10,000 Managed Service for Sellers

Business Insider reports the August pilot adds a 10% to 20% sales commission; TikTok’s terms put ads, creators and AI content inside the plan while keeping product and compliance liability with sellers.

By Elliot Padfield● 2 min
Money

Podean’s Sixth Acquisition in Nine Months Adds 70 TikTok Shop Specialists

Social Commerce Club will retain its brand and leadership inside the combined business. Podean did not disclose the deal's financial terms.

By Elliot Padfield● 1 min
What Worked

e.l.f. Put Hair on TikTok Shop First. 77% of Its Community Had Already Asked for It

e.l.f. Hair opened on TikTok Shop on June 16 before Target, after a limited hair test sold out in 48 hours and brought in 65% new e.l.f. customers.

By Elliot Padfield● 4 min