15:49:23Local
YouTube Now Pays Amazon Commissions in 12 Countries. It Won't Tell Creators Which Video Made the Sale.An AI Startup Spent $280,000 on Roblox Clippers and Claims 1 Million Users. The Average Clipper Made About $50.Meta's Creator Ads Hit a $15 Billion Run Rate, Up $5 Billion Since April. Creators Get Only What They Negotiate.YouTube Guarantees Some Shorts Creators $300 a Month. In February, Channels Under 10 Million Views Lose Shorts Ad Pay.
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Valuations

Every story tagged Valuations: the campaigns, platform shifts, and research that touch it.

● 3 stories/Updated continuously

Tagged Valuations

3 stories
Creator Brands

e.l.f. took a $57.6M charge because Rhode beat its targets — how an earnout punishes a winning acquisition

Hailey Bieber's Rhode ran so far past its earnout thresholds that e.l.f. marked the liability up $57.6M — flipping Q4 to a $49.4M GAAP loss on 35% sales growth.

By Elliot Padfield● 4 min
Money

GameSquare paid 0.69x revenue for Click Management — the multiple the roll-up actually clears

GameSquare bought Click Management — $12.4M revenue, 545 deals, 75 creators — for $8.5M, a 0.69x revenue mark that sits below almost every creator-economy M&A headline.

By Elliot Padfield● 4 min
Creator Brands

Coty paid $600M for half of Kylie Cosmetics — then its filings put revenue at a third of the public figure

Coty’s 8-K pegged Kylie Cosmetics at $177M in trailing revenue; months later its filings let Forbes reset 2018 sales to ~$125M against the ~$360M the family had promoted — the gap a public-company audit forced open.

By Elliot Padfield● 4 min