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TikTok’s NBA and WNBA Deal Tries to Turn Highlight Watchers Into Live Viewers
TikTok says its 2026 NBA Finals hubs generated 497 million impressions and 426,000 watch referrals, figures that do not show how many people completed a tune-in.
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TikTok says its 2026 NBA Finals hubs generated 497 million impressions and 426,000 watch referrals, figures that do not show how many people completed a tune-in.