Analysis
The mid-tier creator who out-earned a celebrity
A shift in how brands measure trust handed an 80,000-follower account the bigger check — and quietly rewrote the math of the whole campaign budget.
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EP
11
Stories
The Business
Covers
’26
Since
Latest from Elliot Padfield
11 storiesThe Business
Inside the agency roll-up of creators
Talent is being bought like ad inventory. We mapped who's acquiring, and the multiples they're paying.
Investigation
The fake-follower economy
An entire supply chain exists to inflate the one number brands still pay for.
Field Guide
How to read an engagement rate honestly
The one number every media plan still gets wrong.
Research
State of influencer marketing 2026
Built on 10M+ creators · n=1,200 brands. Where the money actually moved.
Research
Where the 2026 budgets are actually going
Our survey of 1,200 brand marketers, in four charts.
Rankings
The 50 most-booked micro-creators
Ranked by repeat bookings, not follower count.
CPG & Snacks
Feastables and the economics of a creator snack empire
Reportedly nine figures in revenue. Is it a candy company, or an audience-arbitrage machine with a wrapper?
Beverage
Chamberlain Coffee's slow burn toward shelf space
Traded virality for distribution. The retail numbers say it's working.
Beverage
Prime's sugar high and the hydration hangover
A $1.2B beverage built on scarcity. What happens when it ends.
Exits
What a creator brand is actually worth at exit
Three acquisitions, three multiples. What acquirers pay for, and ignore.