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The trade desk for the creator economy.

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Brand Deals

Every story tagged Brand Deals: the campaigns, platform shifts, and research that touch it.

● 3 stories/Updated continuously

Tagged Brand Deals

3 stories
Platforms

YouTube Offers Creators Millions to Stay Off Netflix, Talks Unclosed

Bloomberg reported timed exclusives plus marketing and brand-deal penalties. No contracts signed. This is not a Partner Program change.

By Elliot Padfield● 2 min
Money

MrBeast Court Docs Put Sponsor Segments at Around $2.5 Million

Business Insider reports Beast Industries had $91 million in contracted brand deals heading into 2025, including T-Mobile and Amazon commitments.

By Elliot Padfield● 2 min
The Business

Cannes Put 250+ Creators Where CMOs Spend. Now the Deals Have to Follow

A €1,245 creator pass, Adobe-backed beach and content studios put creators beside brand buyers; the harder question is how much access becomes signed budget.

By Elliot Padfield● 5 min