Analysis
The mid-tier creator who out-earned a celebrity
A shift in how brands measure trust handed an 80,000-follower account the bigger check — and quietly rewrote the math of the whole campaign budget.
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Brand Deals
Every story tagged Brand Deals — the campaigns, platform shifts, and research that touch it.
Tagged Brand Deals
2 storiesRankings
The 50 most-booked micro-creators
Ranked by repeat bookings, not follower count.