The trade desk for the creator economy.
Every story tagged Brand Deals: the campaigns, platform shifts, and research that touch it.
Meta says partnership ads, the format that runs brand spend through a creator's handle, grew more than 97% to a $15 billion annual run rate. All of the media money goes to Meta. The creator's fee is a separate deal that Meta stays out of.
Silas Capital led the creator-founded brand's Series A six weeks into Sephora. Fohr data shows Nogueira's sponsored Instagram posts fell 60% after launch, while her sponsored TikToks went up.
LinkedIn CEO Daniel Shapero told Fortune that professionals who keep their day jobs are landing brand deals worth hundreds to tens of thousands of dollars, with creators earning six times last year's advertiser payouts.
Bethenny Frankel is folding BB Endeavors into Bethenny Media, a company spanning content, brands, commerce and equity, after saying brand deals alone already clear $20 million a year.
Bloomberg reported timed exclusives plus marketing and brand-deal penalties. No contracts signed. This is not a Partner Program change.
Business Insider reports Beast Industries had $91 million in contracted brand deals heading into 2025, including T-Mobile and Amazon commitments.
A €1,245 creator pass, Adobe-backed beach and content studios put creators beside brand buyers; the harder question is how much access becomes signed budget.