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The trade desk for the creator economy.

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Influencer Marketing

Every story tagged Influencer Marketing: the campaigns, platform shifts, and research that touch it.

● 2 stories/Updated continuously

Tagged Influencer Marketing

2 stories
The Business

Cannes Put 250+ Creators Where CMOs Spend. Now the Deals Have to Follow

A €1,245 creator pass, Adobe-backed beach and content studios put creators beside brand buyers; the harder question is how much access becomes signed budget.

By Elliot Padfield● 5 min
Money

Creator Economy M&A Hit 81 Deals as AI and Commerce Pulled In the Funding

Quartermast and New Economies counted 81 creator-economy M&A deals in 2025, while large 2025 funding rounds clustered around AI, social commerce, and new communities.

By Elliot Padfield● 5 min