The trade desk for the creator economy.
Every story tagged Influencer Marketing: the campaigns, platform shifts, and research that touch it.
SheSpeaks surveyed 365 creators for Business Insider. Eighteen percent said a brand explicitly asked them not to label a paid partnership in the past year. Creator self-disclosure also slipped versus a decade ago.
byFounders led. Wave Ventures joined. Cross-border creator payouts sit inside an agent-run campaign stack.
Affiliate network folds into Later's influencer stack. Links, commissions and the 1st/15th payout cadence stay. Company says revenue more than doubled in two years.
A €1,245 creator pass, Adobe-backed beach and content studios put creators beside brand buyers; the harder question is how much access becomes signed budget.
Quartermast and New Economies counted 81 creator-economy M&A deals in 2025, while large 2025 funding rounds clustered around AI, social commerce, and new communities.