Later Paid Creators More Than $300 Million. Mavely Is Now Later.

Later said on 1 September that its affiliate commerce network Mavely now operates under the Later brand, and that the company has paid creators more than $300 million to date.

The rename completes a January 2025 acquisition Later valued at $250 million in its own PR Newswire release and contemporaneous Adweek coverage. Mavely came from Rhyz Inc, a Nu Skin subsidiary. Summit Partners financed the deal. Creators keep existing mave.ly links, commission structures and the twice-monthly payout schedule on the 1st and the 15th, Later's creator blog says. No new account is required.

What changes is the funnel on the brand side. Later says Mavely affiliate performance data now feeds campaign recruiting inside Later, so marketers can find creators who have already driven sales rather than selecting on reach alone. Creators will “soon” be able to browse and apply to campaign opportunities from Later's enterprise brand list, including names Later cites such as Nike, Wayfair and Unilever. The blog does not give a rollout date or say every account will qualify.

The growth claims in the same announcement are company figures, not audited accounts. Later says revenue more than doubled over the past two years, including 50% growth in the last 12 months. For the second quarter versus the same period in 2025, it reports new business up 142%, creator campaign activations up 25% and creator payouts up 71%. On average in 2026 to date, it says more than 1.4 million affiliate clicks and about 86,000 sales a day move through the network, with affiliate link clicks up 73% year over year. The PR also cites an index of 28 million creators and more than $3 billion in influencer-driven purchases in its About copy.

CEO Scott Sutton framed the silos as the problem: influencer marketing and affiliate commerce “were built as siloed businesses, run by different teams and judged on unrelated goals.” Putting Mavely under Later, he said, is “one company that carries a brand from the first piece of creator content to the last click before checkout.”

Affiverse's trade write-up of the same day is careful on the earnings implication: the rebrand does not establish that creators will get more campaigns, higher commissions or higher pay. Commission rates, attribution, returns and product fit still set the economics. What Later is selling brands is a single stack from discovery to attributed sale, with affiliate proof travelling into fixed-fee or hybrid campaigns.

What the announcement does not publish: a take rate on affiliate sales, a disclosed commission range, audited revenue, or how affiliate history is weighted when brands pick creators for paid campaigns.