Money
Creator Economy M&A Hit 81 Deals as AI and Commerce Pulled In the Funding
Quartermast and New Economies counted 81 creator-economy M&A deals in 2025, while large 2025 funding rounds clustered around AI, social commerce, and new communities.
The trade desk for the creator economy.
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2 storiesCreator Brands
Coty paid $600M for half of Kylie Cosmetics — then its filings put revenue at a third of the public figure
Coty’s 8-K pegged Kylie Cosmetics at $177M in trailing revenue; months later its filings let Forbes reset 2018 sales to ~$125M against the ~$360M the family had promoted — the gap a public-company audit forced open.