The trade desk for the creator economy.
Every story tagged X: the campaigns, platform shifts, and research that touch it.
An invite-only Shorts bonus pays a floor for posting 16 Shorts a month, at least in one invite creators shared. It arrives three months before YouTube cuts Shorts ad revenue for channels below 10 million views every 90 days.
X expects to cut the last Creator Revenue Sharing checks today, covering earnings through 7 September. From here, creators who want platform money apply into Original Content Rewards — and the old 5 million organic-impression gate is gone.
Original Content Rewards and subscriptions now settle through X Money in the United States. Non-U.S. creators stay on Stripe. Revenue Sharing still ends 7 September.
Existing members keep earning through the cutoff, then reapply. Payouts turn on “qualified impressions” from Premium users on the Home Timeline. X did not publish a rate or a pool percentage.