SiriusXM Locks Giggly Squad in a Four-Year Deal. Sources Put the Check Near $160 Million.

SiriusXM announced a four-year agreement with Giggly Squad on 16–17 September. Under the deal, which started immediately, SiriusXM gets exclusive distribution through the SiriusXM Podcast Network and exclusive global advertising sales rights across the show's audio and video editions. A slate of new exclusive Giggly Squad programming is expected in 2027. Episodes remain available on YouTube and other podcast platforms under the network arrangement.

SiriusXM did not publish a dollar figure. The Hollywood Reporter's Caitlin Huston, who had the exclusive, reported that sources familiar with the matter pegged the package at $160 million — a level she placed above recent reference points of roughly $125 million for Alex Cooper's Call Her Daddy and $100 million for SmartLess. Natalie Jarvey at The Ankler / Like & Subscribe separately reported a three-way bidding war, with offers around $150 million and Amazon and Acast among the suitors alongside SiriusXM. Company terms remain undisclosed; treat the check size as reported, not confirmed.

The move pulls Giggly Squad off Acast, its prior home. WME represented Berner and DeSorbo, with Hansen Jacobson on legal, per THR.

What SiriusXM is buying is clearer than the ledger. The show began as an Instagram Live in 2020, after both hosts broke out on Bravo's Summer House. SiriusXM's release puts combined downloads above 150 million and cites sold-out live tours across 70 cities, including two Radio City Music Hall dates, a New York Times bestselling book (How to Giggle), and Podcast of the Year at the 2026 iHeartPodcast Awards. The commercial core of the contract is ad inventory plus distribution control: exclusive global sales on audio and video, plus a pipeline of exclusive spin-off programming next year.

For Posthype's beat, the stake is the price of locking a mid-chart comedy franchise that already monetizes live, print, and video — not another vague "creator partnership." Until SiriusXM or the hosts publish terms, the hard public facts are the four-year term, the exclusive distribution and global ad-sales rights, the Acast exit, and the reported $160 million from THR's sources, with Ankler's bidding-war reporting as corroborating color on how the market cleared.